As we’ve discussed, picking a specific, interesting blog topic is the first step toward building a successful, sustainable blog.

Interesting is a given but why did I emphasize the importance of specific? Because a blogger without focus is a blogger destined for failure.

You Can’t Please Everyone

We want our work to be seen and enjoyed by as many people as possible, so it’s tempting to blog thinking, “I’m going to write about everything for everyone.”

DON’T DO IT! RECONSIDER!

In life and blogging you can’t please everyone. Don’t even try it. You will fail.

Pinpointing your blog’s focus early is of prime importance because you’ll have to go on to develop a content and marketing plan. Know what you’re writing and who you’re writing it for.  Plus, it’s much easier to build an audience if they know what they’re going to get.

Think again if you’re hoping to build a wildly popular blog that’s just a collection of your disjointed thoughts. That only works for celebrities. Focus on a clear message or subject matter, a strong voice, and a targeted audience.

A Couple of Examples

So let’s say you have a beauty blog. What type of woman are you writing for? Are you focusing on high end or affordable products? What special content features will set your blog apart? Focus.

Clumps of Mascara is an example of a blog with a great focus. I visit Brittany’s site when I’m looking for new, affordable beauty products, mascara reviews, and nail polish swatches.

Beauty blogging is a crowded niche, but her blog stands out.

Or perhaps you want to start a pop culture or entertainment blog.

I visit Awesomely Luvvie for hilarious pop culture based satire. When foolishness is afoot, I know to head straight her way to see her commentary. Luvvie’s voice sets her apart. Do you know yours?

These are things to think about when trying to grow your blog. Ask yourself, “What’s my focus?”

Do it now, and save yourself a world of pain later. (That’s a running theme on BGB. Can you tell?)

So tell me: How have you set your blog apart? What’s your focus?

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Kimberly N. Foster is the founder of Black Girls Blogging and Editor of For Harriet. Email or Tweet her.